RAW begins in Dubuque and ends in Kenosha. With incredible ride support from Wheel & Sprocket and some of the best rest stops anywhere, RAW gives you a chance to ride from the Mississippi to Lake Michigan, coast to coast, 175 miles across the greatest state for cycling in one day or two.

We start in Dubuque because we need a start location with plenty of hotel rooms along the Mississippi, and the route along our southern border is the shortest distance across the state. With a 6 AM roll-out and 13 hours and 23 minutes of daylight on August 26th, most riders were able to finish the 175 mile route with daylight left. Remember this is a ride, not a race. Follow all the rules of the road and be an ambassador for cycling. Keep a steady pace, ride with a group you feel comfortable with and you should have a great (long) day in the saddle.

For the route, we cherry picked 175 miles of the scenic, paved, low traffic roads that Wisconsin is famous for. You will get most of the route’s 6,800 feet of climbing out of the way in the first 85 miles, then you can take it easier as the road levels out for the next 30 miles or so. We offer two exceptional lunch stops, one in Monroe and the other in Beloit. For riders who choose the two day option, beautiful Riverside Park in Beloit is the last stop for the day.

The road tips up slightly for the next 30 miles out of Beloit, but the grade is easy and gradual. Then the last 45 miles are pretty much downhill from Lake Geneva all the way to the finish in Kenosha.

As a special treat this year, you get to ride a ceremonial lap around the recently resurfaced Kenosha Bowl. The “Kenosha Bowl” opened in 1927, and after 89 years, it is the oldest operating velodrome in the country, a fitting place to end a ride with Jens Voigt. We will have event photographers there to take your photograph as you roll around the fresh, smooth 28 degree concrete banks of the historic track.

Then it is just a couple short miles to the finish at the beach in Simmons Island Park on Lake Michigan! Feel free to take part in a traditional and dip your wheel in Lake Michigan, or jump in yourself if it is hot. Also waiting for you at the finish is an endless supply of delicious Italian bombers and pizza from DeRango’s, The Pizza King. You can wash it down with a cold one from Public Craft Brewing in your a handmade commemorative stoneware beer stein.

The thought behind RAW was to create an epic, difficult, but fun and doable ride across Wisconsin that people from across the country will add to their cycling bucket list. We have done everything we can to ensure you complete your ride with an ear to ear grin on your face:

  • A meticulously marked route that gets easier as you go.
  • The best ride support in the country from Wheel & Sprocket.
  • Well stocked rest stops every 25 miles
  • High performance nutrition from Bonk Breaker and Badger Max Sports Drink as well as fresh fruit, mini sandwiches and other snacks.
  • Two lunch stop options featuring delicious, locally-sourced food prepared by a chef who rides his bike as often as he can when he is not in the kitchen or working on his farm.